“Squeezing humanity through a straw”: The long-term consequences of using metrics in journalism » Nieman Journalism Lab


[Here’s C.W. Anderson responding to the same subject Nikki Usher wrote about: the impact of audience data on how news organizations operate. Sort of a debate. —Josh]

One way to think about the growing use of online metrics in newsrooms (a practice that has been going on forever but seems to have finally been noticed of late) is to think about it as part of a general democratization of journalism. And it’s tempting to portray the two sides to the debate as (in this corner!) the young, tech-savvy newsroom manager who is finally listening to the audience, and (in this corner!) the fading fuddy-duddy-cum-elitist more concerned with outdated professional snobbery than with what the audience wants.

Fortunately, actual working journalists rarely truck in such simplistic stereotypes, arguing rightly that there isn’t a binary divide between smart measurement and good journalism. As Washington Post executive producer and head of digital news products Katharine Zaleski told Howard Kurtz:

There’s news we know people should read — because it’s important and originates with our reporting — and that’s our primary function…But we also have to be very aware of what people are searching for out there and want more information on…If we’re not doing that, we’re not doing our jobs.

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