Japan’s newspapers facing a crisis | Media | guardian.co.uk

Now that’s a headline I didn’t expect to write. For so long Japanese newspapers appeared to be immune to the difficulties faced by the printed press in other advanced economies.

But the situation has changed, due to a 42% decline in advertising spending over the past decade, which has been exacerbated by the global downturn that has hammered the Japanese economy.

The shrinking revenues coincide with a scramble by Japanese publishers to make their online editions profitable and attract a new generation of readers in an ageing society.

“Newspapers are seeing a crisis coming,” says Shinji Oi, a professor at Nihon University.

Source: AFP

Dua sampai tiga tahun lalu, jumlah pembaca koran di negara ini masih salah satu yang terbesar di Asia. Merangkul digital gen yang jumlahnya terus meningkat lagi-lagi menjadi pekerjaan rumah media konvensional.


    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out /  Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out /  Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out /  Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out /  Change )


    Connecting to %s

%d bloggers like this: